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ALLEGIANT AIRLINES
Allegiant needed a campaign that would give budget travelers permission to travel. So we introduced them to “Hank” the wallet. He helped consumers discover that they can actually get away, pretty much anytime they want. It's always good advice to listen to your wallet.
We tapped into their best asset: their employees. Creating a series of "My Town" videos, we highlighted unknown facts and must-see attractions at all of the Allegiant destination cities. All in all, we shot over 80 videos in 23 cities.
We were tasked with redesigning the Allegiant Airlines brand, from printable tickets to gate signage; we were even asked to redesign their livery.
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