DESIGN & PRODUCTION: TRAVEL + TOURISM EXPERIENCE My work with Sun Country to launch its new route to and from Portland, Oregon was a case study in reaching consumers where they live. The idea was to take over the local train stations, wrap a MAX train and even create fun and engaging elevator door messaging. Allegiant travels are about a great bargain. We targeted customers with great prices to travel where they wanted to go.
DESIGN & PRODUCTION : WEB + DIGITAL + SOCIAL
I have handled all aspects of web and digital from front-end design to supervising back-end development. For Aristocrat, I designed and produced 12 internal websites, 30 microsites and their monthly digital newsletter. I update the Crystal Geyser site every year to reﬂect the new creative direction, and for Pop Secret I created a site to promote their Captain America license.
DESIGN & PRODUCTION: EXPERIENTIAL Aristocrat Gaming is the leader in slot gaming, but they are much more than that. Their catalog of licensed titles includes top Hollywood movies, Grammy-winning artists, and Pop culture Icons. For their 18,000 square foot booth at G2E (the largest gaming convention in the world), I created an experience, which helped launch their new titles. The highlight of last year’s show was the Westworld-themed relaxation bar. It was designed to launch the Westworld slot machine with an immersive fan experience that transported visitors to the Delos Bar and surrounded them with custom props and posters from the hit TV show
DESIGN & PRODUCTION: BRAND IDENTITY I’ve created Brand Identity systems for some of my clients to ensure corporate brand standards are adhered to internally and by outside vendors. A clear, easy to follow Brand Identity is the starting point for all new and continual brand messaging. My work for Allegiant, Jelly Belly, and Aristocrat became the foundation for their successful campaigns.
DESIGN & POS: Brochures, mailers, pop-ups, point-of-sale, giveaways (tchotchkes), I’ve handled all of these client requests and more.