Allegiant needed a campaign that would give budget travelers permission to travel. So we introduced them to “Hank” the wallet." He helped consumers discover that they can actually get away, pretty much anytime they want. It's always good advice to listen to your wallet.
We tapped into their best asset, their employees and created a series of "My Town" videos With :06's and :10's we highlighted unknown facts and must-see attractions at all of the Allegiant destination cities. We shot over 80 videos in 23 cities.
We were tasked with redesigning the Allegiant brand from the printable tickets to gate signage and every other consumer touchpoint. They even asked us to redesign their planes. Having a cohesive brand image is one of the reasons they have been able to stay ahead of their competition year-after-year.